SPOTIFY FOR ARTISTS MARKETING AWARDSThe best of music marketingHonoring the masterminds behind this year’s standout new release strategies. Check out the 2025 winners below.
CAMPAIGNS THAT BROKE THROUGH
Celebrating teams that elevate the gameThe awards highlight five dimensions of new release success — and the Spotify for Artists tools that helped make it happen. It’s all about celebrating the music marketers whose strategies took their artists to new heights.
The 2025 award winning releasesEach year, artists and teams work tirelessly to release new music in an effort to rise above the noise and build lasting fanbases.

Explore the releases and teams that used Spotify for Artists tools to break through in 2025.
Winner: Standout Pre-Release StrategyThe winner of this award is the team behind Even In Arcadia by Sleep Token for their standout use of Countdown Pages.

Their Countdown Page drove the highest percentage of monthly listeners to pre-save, surpassing any other Countdown Page launched in 2025.
Winner: Standout New Release StorytellingThe winner of this award is the team behind There Is No Ship by Rose Betts for their standout use of Clips.

This release captured the highest Clips engagement rate of any album released in 2025.
Winner: Standout Promoted ReleaseThe winner of this award is the team behind LOVED by Parcels for their exemplary use of Marquee and Showcase.

The campaigns for this release drove standout results, and significant audience growth.
Winner: Standout Playlist Pitching SuccessThe winner of this award is the team behind Bunna Summa by BunnaB for their standout use of playlist pitching.

Among all artists featured on Fresh Finds in 2025, BunnaB achieved the highest growth in listenership after Bunna Summa was playlisted.
Winner: Standout Integrated Marketing StrategyThe winner of this award is the team behind BEAUTIFUL CHAOS by KATSEYE for their standout use of a mix of Spotify for Artists tools.

Among albums released in 2025 that had similar comprehensive usage of Spotify for Artists tools, the strategy behind this release drove the highest growth in artist monthly active listeners.
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BEST IN CLASS
Meet the winnersWe’re celebrating the 2025 winners for their bold ideas, creative strategies, and boundary-pushing campaigns that defined the year in music marketing.
  • Aaron Stern, Christian Edusada, Katrin Weber (RCA Records)
  • Veronica Romani, Kaila Waldron, Brit Milligan (Nettwerk Music Group)
  • Lucie Bonnet, Dimitri Cabaret, Apolline Pournin (Because Music)
  • Izzy Elefant, Dominique Franklin (Artist Partner Group)
  • Sarah Lewis, Jackie Mendoza, Katerina Miheliuthakis (Interscope Capitol)
    • Redefining success in music marketing
    Data-Driven

    Awarded for impact that can’t be denied.

    Marketer Focus

    Shining the spotlight on the teams behind the artists.

    Powered by Spotify

    Recognizing teams who maximized Spotify for Artists tools.

    CONVERTING ANTICIPATION INTO ACTION
    Standout Pre-Release StrategyBuilding pre-release excitement is no small feat. This award celebrates the release that effectively used Countdown Pages to create genuine buzz and turn it into standout pre-saves.

    We’re recognizing the team that took building anticipation to the next level and built a pre-release destination that fans couldn’t ignore.
    Explore Countdown Pages
    CREATIVITY THAT CONNECTED
    Standout New Release StorytellingIn a world full of visual content, standing out takes more than creativity alone – it takes real connection. This award celebrates the release that successfully used Clips to spark standout audience engagement.

    We’re celebrating the team that blended captivating video with authentic storytelling to create an album experience that left fans excited for more.
    Explore Clips
    TURNING ATTENTION INTO INTENT
    Standout Promoted ReleaseWith so many listening options, finding the right audience at the right moment is crucial. This award honors the release that strategically used Marquee and Showcase to drive standout listener engagement.

    We’re recognizing the team that used smart targeting and thoughtful promotions to capitalize on fans’ precious attention and turn it into deeper, lasting fandom.
    Explore Campaign Kit
    FRESH FINDS TO FAN GROWTH
    Standout Playlist Pitching SuccessBillions of musical discoveries happen on Spotify playlists, and landing on one can make a real difference for an artist. This award celebrates the release that impactfully used Playlist Pitching to secure a spot on Fresh Finds and achieve standout audience growth.

    We’re honoring the team whose exceptional pitch opened their song up to a world of new fans.
    Explore Fresh Finds
    MAXIMIZING THE RELEASE MOMENT
    Standout Integrated Marketing StrategyAchieving explosive listener growth takes vision, rhythm, and timing. This award honors the release that holistically leveraged a mix of Spotify for Artists tools to tease, promote, and measure the success of new music, creating powerful momentum.

    We’re recognizing the team that applied strategic planning, smart sequencing, and creative engagement to strike a chord at every stage of the release cycle.
    Explore New Release Guide