
Making the Most of Your Artist Profile on Spotify
Take a tour through the artist profile to learn how to set yourself up for success and ultimately draw fans in.

Global fans who were eligible to receive personalized concert recommendation messages in 2025
Listeners who visited an Event Page or opened a Live Event Discovery email in 2025
Artists who had at least one fan click "Save” or “Find Tickets” to an event in 2025
Take a tour through the artist profile to learn how to set yourself up for success and ultimately draw fans in.
Your merch and concert offers go even further on Spotify—right where fans are already streaming. Our data shows that the way fans listen could be the key to stepping up your merch game and connecting fans with the right concert offers at the right time.
Whether it’s mapping out your route or figuring out support slots, getting ready to hit the road involves the right planning and preparation.
Introducing the Live Events feed and other features to help fans find their favorite creators' live events.
Tangible resources you can leverage to turn listeners into fans.

















